How Are AR-Enabled Entertainment Apps Redefining Entertainment?

AR is already disrupting industries across the board- from healthcare to eCommerce. In the same vein, it is set to disrupt the entertainment industry as well. So, if you are in the entertainment industry, or planning your next move into it, the best way is to launch your AR-enabled entertainment application. Connect with a leading entertainment app development service provider about the same. 

But, are you thinking why AR? Well, here is a statistic to drive the point. As per estimates the current market size of AR is $17.6 Bn. It is estimated that by 2028, the market size of AR will reach $340 billion. So, irrespective of the industry you are in, AR should be high on your agenda. 

The most popular use case of AR in the entertainment industry is in movie theatres. Through the use of AR, movie makers have been able to transform the movie-watching experience of the audience. Instead of being passive viewers, AR has transformed the audience into active participants of the show. But the application of AR is not limited to movie theatres. Here are some other application areas of AR in the entertainment industry. 

 

Redefining Storytelling through Movies

 

Without a question, tech films are gaining more and more devoted fans these days. They appear to attract tech-savvy Gen-Y and Gen-Z. In one way or another, AR technology has been used in some of the most popular blockbuster films of all time. For example, in Iron Man, the superhero’s outfit contains sophisticated augmented reality components that offer tonnes of real-time data so Tony Stark can do what he does best. One of the most advanced uses of augmented reality on a head-up display has to be this (HUD).

In one way or another, AR technology has been used in some of the most popular blockbuster films of all time.

 

Use Portals for Travelling

 

What if, like Doraemon, you could use your Anywhere Door to go to different locations? Isn’t that thrilling? Users can use their smartphone screens to transport themselves to other areas, where they can explore, wander, and spin around 360 degrees, thanks to augmented reality. AR-enabled apps developed by entertainment app development service providers can make this possible. 

Marketers may utilize this feature to construct a universe around their product, brand, or movie that consumers can explore at their leisure. The Disney musical ‘Aladdin, the Musical’ established an AR entertainment gateway that allows fans to enter the ‘Cave of Wonders’ using their cellphones.

You may receive free tickets to the actual musical concert by sharing films and images of the experience on social media channels. So, if you want to elevate your brand’s marketing campaign to the next level, the easiest way to do that is by connecting with an entertainment app development service provider to offer an AR-based solution. 

 

Live Music

 

It’s much more than listening to your favourite songs and making playlists when it comes to music. When you enjoy a song, you may be curious about the artist, lyrics, composer, and other details.

AR can assist you in obtaining these facts, such as cover-up videos, artist biographies, dance videos on the music, and more. It can elevate live performances by describing a story told through a song or demonstrating how the artist or band made it. So, if you want to offer your listeners a transcendental musical experience, connect with an entertainment app development service provider to offer an AR-based solution. 

 

AR in TV

 

Although the concept might seem difficult to comprehend, efforts are already being made to fuse AR with TV. For instance, with the power of AR, you can get additional information about the characters through AR. This can help transcend the TV viewing experience. 

 

Conclusion

 

To cut the long story short, one thing is for certain. AR is all set to radically transform the entertainment industry forever. So, irrespective of whether you are a veteran or a new entrant in the industry, you need an AR-enabled solution to survive. Connect now with a leading provider of entertainment app development services like Ivan Applab to know more.