mCommerce App Development – Obstacles And Opportunities

The rise of mCommerce apps has reshaped the manner in which online retailers reach customers, conduct sales of products and services, and earn customer loyalty. mCommerce includes everything from contactless payments and in-app payments to mobile money transfers, electronic ticketing, mobile banking, and more. But despite the wealth of potential that mCommerce solutions offer, they have nonetheless given rise to several challenges. An online store would need to work with a good mCommerce app development company to circumvent these obstacles, so as not to face substantial losses.

Here we will investigate both the challenges and the opportunities that mCommerce apps bring to online store owners.

What challenges do mCommerce apps encounter?

Ever-evolving devices

With the evolution of technology, faster and more optimized smartphones come out at various intervals and OS versions get updated as well. mCommerce stores have to be flexible enough to accommodate the ever-changing hardware and software updates and use them to their advantage. By doing so, they will offer optimized solutions and have a distinct edge over their competitors.

Device fragmentation

Smartphone hardware, particularly Android-based devices are highly fragmented. During mCommerce app development, developers would need to design an optimized experience for high-end smartphone users as well as for low-to-mid-range ones. They would need to strike a fine balance to overcome this issue.

Payment processing

Seeing as it is in its early stage, a lot of mCommerce apps don’t always give users access to many payment options. A high percent of cart abandonment cases take place because of low payment options. Nevertheless, with the arrival of mobile wallets users are not limited and get offered a broad range of payment types according to their preferences.

Online shopping journey

The mCommerce landscape is inundated with scores of sellers marketing similar products and services. The prices between stores also tend to find equilibrium and discounts can only do so much. The remedy to the situation is for mCommerce app development companies to create solutions that deliver an optimized shopping experience. Store owners need to come up with creative and unique strategies to race ahead of their rivals.

What opportunities do mCommerce apps offer?

Ever-increasing reach and accessibility

Though laptops and PCs dominated the market in the previous decades, mobile phones have been surpassed by a huge margin. As of this year, there are more than 6.6 billion smartphone users across the globe. Anyone with a smartphone is a prospective customer of your online store. The increasing amount of time spent on smartphones and tablet devices is the major reason why mCommerce is overtaking the online realm.

Personalized experience

A mCommerce app development company will be able to create a solution that offers your users a completely tailored experience, as opposed to what a desktop-based interface could offer. This customized interface leads to substantially increased conversion rates and ultimately means higher sales and revenue for your online business. Additionally, as opposed to laptops and PCs which are often shared by multiple users, smartphones are used independently by single owners. This enables mCommerce stores to deliver a fully personalized experience for each individual.

Geo-targeting

The geo-targeting feature of mCommerce apps allows online stores to provide tailored offerings to prospective customers on the basis of their location. This level of targeting serves to boost sales rates considerably. Location-based targeting has opened up a host of new avenues for mCommerce retailers, giving them an excellent opportunity to provide real-time discounts and offers to their customers.

To circumvent the obstacles and fully exploit the range of opportunities, online retailers need to approach an experienced mCommerce development company. So, what type of mCommerce app will you be creating for your next project?